Hino Opens in Naga City
Posted on: December 18, 2013
Author: Justin Solana

Naga City's automotive industry has just gotten bigger as Hino Motors, Ltd. - global manufacturer of trucks and buses opens in the Maogmang Lugar.


HINO CARES will now be a resounding assurance for the Bicolanos as it becomes more accessible to the market as LISAM AUTOMOTIVE CORPORATION (LAC) signs a MOA with Pilipinas Hino, Inc. (Philippine Distributor), as the sole Hino authorized dealer covering the six (6) provinces of Bicolandia - Camarines Sur, Camarines Norte, Albay, Masbate, Catanduanes and Sorsogon, extending to the Nothern Eastern and Western Samar and Sothern Quezon.


The partnership between LISAM and HINO is positively anticipated to be a huge contribution to Bicolandia's business industry, given the successes of both companies in terms of quality of products, customer service and complete after-sales support. HINO, a Japan-based manufacturer of diesel trucks and buses and a subsidiary of Toyota Motors Corporation is internationally known and commended for its durability, fuel efficiency and technology. Pilipinas Hino was established in 1975 and now maintains a manufacturing plant complete with state-of-the-art facility in Canlubang Industrial Estate, Laguna.


LISAM, is known for its longstanding history in Bicol's automotive industry. With Hino, LISAM expands to offering mini, medium to big passenger buses, light, medium to heavy duty trucks which includes passenger vans, closed vans, dropside, dumptruck, firetruck, garbage trucks, mobile clinics, etc. This specially caters to the needs of LGUs, trucking service providers, hospitals, schools, SMEs, bus operators, travel and transport companies, hotels, logistics and utility service providers. The sales program will be supported by a comprehensive after-sales support with highly-trained mechanics and genuine parts and accessories. Hino Naga will be managed by officers and personnel with exquisite background in auto sales and service, headed by Mr. Leo Andre S. Soriano (Chairman and President), Abegail Sy-Soriano (Admin and Operations Manager), Engr. Edwin G. Escalderon, Jr. (Parts and Service Manager), Mr. Alvin C. Yong (Sales Manager) and Marivin M. Binamira (Finance and Accounting Manager.)